Insights
Fieldwork practice, sector benchmarks and studies we have run. Written for the people who commission research rather than for the people who sell it.
Blog
Fieldwork practice, compliance and the operational detail that decides whether a study holds together.
Nearly every fieldwork proposal now mentions automation somewhere. Faster screening, smarter fraud detection, instant coding of open ends. Here is how to tell which claims are load-bearing.
Read moreTransparency rules are now enforceable across the EU, and several US states have their own. For research agencies running multi-market studies, the compliance surface just got wider.
Read moreMost sampling problems are not exotic. They are the same four mistakes, repeated, and each one is visible in the brief before fieldwork starts.
Read moreResearch Insights
Benchmarks and sector analysis drawn from the fieldwork we run, written for the people who commission it.
Incidence assumptions carried over from consumer research are the usual reason a B2B study runs over. Here is what the field data actually shows.
Read moreDifferences between markets in a multi-country study are part finding and part artefact. Separating them is a design problem, not an analysis problem.
Read moreReaching clinicians has not become harder. Proving that you reached the clinician you think you did has.
Read moreCase Studies
Studies we have run, the problem each one had to solve, and what the method produced. No client is identified.
A six-market study of adherence behaviour among patients managing long-term conditions, combining survey work with in-depth interviews.
Read moreA shopper study across four markets combining in-store intercepts with follow-up online interviewing, in a category dominated by habit.
Read moreA specialist physician study across eight markets, where verification and scheduling mattered more than sample size.
Read moreFeasibility, incidence and costs within one working day — including the markets where your target, as written, is not achievable.
