B2B fieldwork benchmarks: what incidence and cost look like in practice
Incidence assumptions carried over from consumer research are the usual reason a B2B study runs over. Here is what the field data actually shows.
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Insights
Research Insights
Benchmarks and sector analysis drawn from the fieldwork we run, written for the people who commission it.
Multi-market data quality: where cross-country comparisons go wrong
Differences between markets in a multi-country study are part finding and part artefact. Separating them is a design problem, not an analysis problem.
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Healthcare recruitment: verification burden is now the binding constraint
Reaching clinicians has not become harder. Proving that you reached the clinician you think you did has.
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Panel fatigue and the case for blended sample
Single-source sample is easier to manage and steadily less representative. Blending is harder and better, provided the blend is reported.
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