Industries
Travel research is a race against memory. The further a guest gets from the experience, the more their account of it converges on a generic one, so timing is part of the method.
Research solutions
Post-stay and post-journey research fielded close enough to the experience to capture detail, across hotels, airlines, cruise and attractions.
Destination choice, trip planning, booking channel and spend research among travellers recruited by trip type, market and traveller segment.
Travel agents, tour operators, corporate travel managers and distribution partners, sampled as the distinct professional populations they are.
How we work in this sector
We design travel fieldwork around how quickly the sample can be reached after the experience, because a two-week lag turns specific, useful feedback into a general impression. Where recency cannot be achieved, we say what it costs the data rather than pretending it is neutral.
Travel behaviour is seasonal, and a sample collected in one season does not describe the year. Fieldwork windows are set against that, and trackers hold their windows consistent between waves.
Inbound tourism research means fielding in source markets, in their languages, to people who may have travelled months ago. That is coordination work, and it is what our global fieldwork operation exists for.
Featured insights
Benchmarks and analysis drawn from the fieldwork we run.
Incidence assumptions carried over from consumer research are the usual reason a B2B study runs over. Here is what the field data actually shows.
Read moreDifferences between markets in a multi-country study are part finding and part artefact. Separating them is a design problem, not an analysis problem.
Read moreOther sectors
Physician surveys, patient journey studies, clinical trial recruitment
Brand tracking, product testing, shopper insights research
IT decision-maker research, software adoption studies
Customer experience research, financial product testing
Feasibility, incidence and costs within one working day — including the markets where your target, as written, is not achievable.
