B2B fieldwork benchmarks: what incidence and cost look like in practice
Incidence assumptions carried over from consumer research are the usual reason a B2B study runs over. Here is what the field data actually shows.
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Industries
Sector depth, because the audience is the hard part
Every sector has its own version of the same problem: the people worth talking to are the people hardest to reach. Sector knowledge is what turns that from an obstacle into a sampling plan.
8
Sectors covered
35+
Countries
99%
Data accuracy target
24h
Feasibility turnaround
Where we work
Eight sectors, each with its own fieldwork problem
We consistently provide screened respondents for qualitative and quantitative studies across these categories. What differs between them is not the process but the judgement — which audiences are reachable, what a screener will do to them, and where a quota will quietly fail.
Healthcare & Pharma
Physician surveys, patient journey studies, clinical trial recruitment
FMCG & Consumer Goods
Brand tracking, product testing, shopper insights research
Technology & IT
IT decision-maker research, software adoption studies
Finance & Banking
Customer experience research, financial product testing
Automotive
Vehicle ownership studies, dealership experience research
Energy & Utilities
Customer satisfaction, energy transition studies
Education
Student surveys, institutional research, learning outcomes
Tourism & Hospitality
Travel behaviour studies, guest experience research
Why sector knowledge changes the sample
A screener written without sector knowledge will find people who say the right things. Knowing the category is what separates the respondent who runs the budget from the one who has heard of it — and that difference is usually invisible in the finished dataset.
35+ countries covered
Fast turnaround
Layered fraud detection
Dedicated PM support
Featured insights
Benchmarks from the sectors we field in
Analysis drawn from the studies we run, written for the people who commission them.
Multi-market data quality: where cross-country comparisons go wrong
Differences between markets in a multi-country study are part finding and part artefact. Separating them is a design problem, not an analysis problem.
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Healthcare recruitment: verification burden is now the binding constraint
Reaching clinicians has not become harder. Proving that you reached the clinician you think you did has.
Read moreSend us the brief. We will tell you what is feasible.
Feasibility, incidence and costs within one working day — including the markets where your target, as written, is not achievable.