Insights
Fieldwork practice, compliance and the operational detail that decides whether a study holds together.
Nearly every fieldwork proposal now mentions automation somewhere. Faster screening, smarter fraud detection, instant coding of open ends. Here is how to tell which claims are load-bearing.
Read moreTransparency rules are now enforceable across the EU, and several US states have their own. For research agencies running multi-market studies, the compliance surface just got wider.
Read moreMost sampling problems are not exotic. They are the same four mistakes, repeated, and each one is visible in the brief before fieldwork starts.
Read moreEvery individual quality check has a known failure mode. Layering them works because the failure modes are different, not because each layer is strong.
Read moreThe most valuable thing a fieldwork partner can tell you is that the study as written will not work. It is also the thing they are least incentivised to say.
Read moreA tracker earns its keep through comparability. Every improvement to the method is a threat to that, and the trade-off deserves to be made deliberately.
Read moreFeasibility, incidence and costs within one working day — including the markets where your target, as written, is not achievable.
