Our expertise
Healthcare fieldwork carries clinical, ethical and regulatory obligations that have to be designed in from the start, not added at review.
Healthcare audiences split into two populations with almost nothing in common operationally: professionals, who are verified and scarce, and patients, who are consented and vulnerable. Treating them as one recruitment problem is how healthcare studies go wrong.
Both run under protocols agreed before outreach begins, with the evidence retained in a form that survives an audit.
How we approach it
Registration and licence checks against public registers where they exist, practice setting verification, and consistency checks between the screener and the interview itself.
Condition-specific recruitment through advocacy networks and clinical referral, with participant information, consent records and withdrawal routes documented for every study.
Interviewers trained to recognise a reportable event, with an escalation path to the client's pharmacovigilance function agreed and tested before fieldwork opens.
Honoraria set at fair market value for the market and specialty, with the transparency reporting some jurisdictions require handled as part of the project rather than left with the client.
Featured insights
Incidence assumptions carried over from consumer research are the usual reason a B2B study runs over. Here is what the field data actually shows.
Read moreDifferences between markets in a multi-country study are part finding and part artefact. Separating them is a design problem, not an analysis problem.
Read moreOther audiences
Decision-makers verified on role, authority and firmographics — not on a self-reported job title.
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Representative samples built on a defensible frame, in whichever mode the population actually answers.
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Students, young adults and parents, under age-appropriate consent and safeguarding protocols.
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Feasibility, incidence and costs within one working day — including the markets where your target, as written, is not achievable.
