Industries
Education research has to reach students, parents, teachers and institutions — four populations with different access routes, different consent requirements and very different availability.
Research solutions
School, further and higher education students, plus adult learners, with age-appropriate consent and safeguarding protocols applied as standard.
Teachers, lecturers, heads of department and administrators, sampled by institution type, subject and seniority.
Parents recruited by child age and stage, including decision research on school choice, supplementary education and learning technology.
How we work in this sector
Any study involving under-18s runs with parental consent, age-appropriate participant information, safeguarding-trained interviewers and a defined escalation route for a disclosure. We will not run one without those in place, whatever the timeline pressure.
Education fieldwork has to work around terms, exams and holidays, which differ by country and by sector. A field window that looks generous on paper can be almost unusable in practice, and we will say so at the feasibility stage.
Reaching students often means reaching the institution first. We budget the time that takes into the timeline rather than discovering it in week two of fieldwork.
Featured insights
Benchmarks and analysis drawn from the fieldwork we run.
Incidence assumptions carried over from consumer research are the usual reason a B2B study runs over. Here is what the field data actually shows.
Read moreDifferences between markets in a multi-country study are part finding and part artefact. Separating them is a design problem, not an analysis problem.
Read moreOther sectors
Physician surveys, patient journey studies, clinical trial recruitment
Brand tracking, product testing, shopper insights research
IT decision-maker research, software adoption studies
Customer experience research, financial product testing
Feasibility, incidence and costs within one working day — including the markets where your target, as written, is not achievable.
