Intercept fieldwork
In-store, shopping centre and street intercepts with sampling rules that produce a defensible sample rather than whoever was easiest to stop.
Face-to-Face Research (CAPI)
Face-to-face fieldwork where being there is the only way
In-store intercepts, door-to-door surveys, central location testing and personal interviews, run by supervised local field teams.
100%
GPS-verified interviews
20+
CAPI markets
15%
Accompanied visit rate
Face-to-Face Research (CAPI)
Face-to-face fieldwork reaches populations that no remote method can, and it is also the method where quality assurance matters most, because the interview happens out of sight.
We answer that with supervision: accompanied visits, GPS and timestamp capture on every interview, and back-checking by a team that did not collect the data.
- In-store, street and door-to-door intercept fieldwork
- Central location testing and hall tests
- GPS and timestamp verification on every interview
- Field supervisors accompanying and auditing interviewers
Our capabilities
What our face-to-face research (capi) service covers
We own the workflow end to end, which is what makes a single point of accountability possible rather than just claimable.
Door-to-door surveys
Household fieldwork with random route or listed-sample designs, used where general population coverage cannot be achieved any other way.
Central location testing
Hall tests and product testing under controlled conditions, including venue sourcing, set-up and stimulus handling.
GPS and timestamp verification
Every interview carries location and timing metadata, which is checked against the sampling plan before the data is accepted.
Supervised field teams
Field supervisors accompany interviewers on a defined share of shifts, and the same supervisors are accountable for the market's data.
Stimulus and material handling
Printing, shipping, customs documentation and secure handling of confidential concept material, managed as part of the project rather than left with you.
Included in every project
Standard on every engagement, not an upgrade
The same six things are included whichever service a project starts from. They are the reason our quotes look like they do.
Screening design
We work through your screener with you before fieldwork opens — quota alignment, incidence estimation and disqualification logic, agreed in writing.
Multi-source recruitment
Our own panel across core markets plus a vetted partner network reaching 35+ countries. No single source carries a project; diversity of sourcing is what keeps the sample honest.
Layered quality assurance
Screener validation, digital fingerprinting against duplicates, automated response scoring, analyst review and post-field back-checking where the study calls for it.
Confirmation and scheduling
Reminder workflows for qualitative work, with standby replacements held as standard so a no-show does not become a gap in your data.
Incidence reporting
Funnel data and incidence rates before and during fieldwork, so a feasibility problem reaches you while there is still time to act on it.
A named project manager
One person accountable from brief to delivery, with daily field updates — not a shared inbox and not a ticket queue.
Industries we serve
Driving insight across sectors
Sector expertise means understanding the audience a study has to reach, and where reaching it gets difficult.
Healthcare & Pharma
Physician surveys, patient journey studies, clinical trial recruitment
FMCG & Consumer Goods
Brand tracking, product testing, shopper insights research
Technology & IT
IT decision-maker research, software adoption studies
Finance & Banking
Customer experience research, financial product testing
Automotive
Vehicle ownership studies, dealership experience research
Energy & Utilities
Customer satisfaction, energy transition studies
Education
Student surveys, institutional research, learning outcomes
Tourism & Hospitality
Travel behaviour studies, guest experience research
FAQ
Frequently asked questions — face-to-face research (capi)
Which markets do you run CAPI in?
More than twenty, concentrated in South and Southeast Asia, the Middle East, Africa and Eastern Europe, where face-to-face remains the dominant method. Ask about a specific market and we will tell you honestly whether we are strong there.
How is fieldwork verified?
GPS and timestamp capture on every interview, accompanied supervisor visits, and back-checking of completed interviews by a separate quality team.
Can you handle confidential stimulus material?
Yes, including numbered material, signed interviewer undertakings and return-and-destroy protocols for pre-launch concepts.
What sample sizes are practical?
From a few hundred interviews in one city to multi-thousand national samples. The constraint is usually timeline and interviewer availability rather than sample size.
Send us the brief. We will tell you what is feasible.
Feasibility, incidence and costs within one working day — including the markets where your target, as written, is not achievable.