B2B and executive interviewing
Interviewers briefed on the sector, capable of getting past a gatekeeper and holding a credible conversation with a decision-maker.
Telephone Research (CATI)
CATI for the audiences that will not fill in a survey
Computer-assisted telephone interviewing for B2B research, customer satisfaction and hard-to-reach professionals, across time zones.
35+
Markets
100%
Calls recorded for QC
10%
Minimum back-check rate
Telephone Research (CATI)
Some audiences are simply not reachable online in any representative way. Senior executives, clinicians, farmers, tradespeople and older consumers all answer the phone in numbers that online panels cannot match.
Our CATI operation is built around that: experienced interviewers who can hold a conversation with a specialist, calling in the respondent's time zone and their own language.
- B2B and executive interviewing by trained specialists
- Multi-time-zone calling operations
- Live monitoring and structured back-checking
- Local-language interviewers in every market fielded
Our capabilities
What our telephone research (cati) service covers
We own the workflow end to end, which is what makes a single point of accountability possible rather than just claimable.
Time-zone coverage
Calling windows set by the respondent's working day rather than ours, with call scheduling and appointment interviewing where seniority demands it.
Local-language interviewing
Native-language interviewers in each market fielded, with translated questionnaires reviewed in market before launch.
Monitoring and back-checking
Live listen-in, full call recording where consent and regulation allow, and back-checking against a defined share of completes.
Sample management
Call attempt rules, callback scheduling and outcome coding applied consistently, with response rate reported the way you need it calculated.
Mixed-mode designs
CATI used alongside online or face-to-face collection where a single mode would bias the sample, with mode effects tracked and reported.
Included in every project
Standard on every engagement, not an upgrade
The same six things are included whichever service a project starts from. They are the reason our quotes look like they do.
Screening design
We work through your screener with you before fieldwork opens — quota alignment, incidence estimation and disqualification logic, agreed in writing.
Multi-source recruitment
Our own panel across core markets plus a vetted partner network reaching 35+ countries. No single source carries a project; diversity of sourcing is what keeps the sample honest.
Layered quality assurance
Screener validation, digital fingerprinting against duplicates, automated response scoring, analyst review and post-field back-checking where the study calls for it.
Confirmation and scheduling
Reminder workflows for qualitative work, with standby replacements held as standard so a no-show does not become a gap in your data.
Incidence reporting
Funnel data and incidence rates before and during fieldwork, so a feasibility problem reaches you while there is still time to act on it.
A named project manager
One person accountable from brief to delivery, with daily field updates — not a shared inbox and not a ticket queue.
Industries we serve
Driving insight across sectors
Sector expertise means understanding the audience a study has to reach, and where reaching it gets difficult.
Healthcare & Pharma
Physician surveys, patient journey studies, clinical trial recruitment
FMCG & Consumer Goods
Brand tracking, product testing, shopper insights research
Technology & IT
IT decision-maker research, software adoption studies
Finance & Banking
Customer experience research, financial product testing
Automotive
Vehicle ownership studies, dealership experience research
Energy & Utilities
Customer satisfaction, energy transition studies
Education
Student surveys, institutional research, learning outcomes
Tourism & Hospitality
Travel behaviour studies, guest experience research
FAQ
Frequently asked questions — telephone research (cati)
Are calls recorded?
Where consent and local regulation allow, yes, and recordings are available to you for quality review. Where they do not, live monitoring and back-checking cover the same ground.
How many call attempts do you make?
Set with you before fieldwork, typically six to eight attempts spread across different days and times before a number is retired as unreachable.
Can you reach senior decision-makers?
Yes. Executive interviewing is a significant share of our CATI work. It costs more per interview than consumer calling and we quote it honestly rather than discovering it mid-field.
Do you handle appointment-based interviewing?
Yes — recruit-to-schedule with confirmation and reminders, which is usually the only workable approach for clinicians and senior executives.
Send us the brief. We will tell you what is feasible.
Feasibility, incidence and costs within one working day — including the markets where your target, as written, is not achievable.